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Watch T. Harv Eker “Brainwash” People Into Being Happy (Part 2.)

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Okay so here’s part 2 of the article that analyses T. Harv. Eker “brainwashing” people using the techniques of subtle and not-so-subtle subconscious influence into seeing everything as awesome.

If you’re looking for part 1 of this article, please click here!

TRANSCRIPT	EXPLANATION	NON-VERBAL
T. HARV EKER:Sometimes once in a while let me say this right now, so I get a little support and a little support comes in the form of these words: “Don’t forget to wear your awesome glasses!”And those are glasses that how on the front of them everything…Everything you look at through those glasses is what?CROWD:Awesome!	T. Harv Eker uses a simple form of the classic “therapeutic metaphor” method in NLP to illustrate what he wants the crowd to remember: Tells a story (metaphor) where he faces a crisis, and gives a solution that leads him out of the crisis. Interestingly enough the solution is a metaphor by its own right: imaginary glasses through which you’ll see everything in the world as awesome.That’s a metaphor within a metaphor. Here’s where you forget about the fact that he already started a metaphor when he started telling you a story about his crisis.This is followed by the usual engaging technique.	“Awesome glasses”“Is what?”
T. HARV EKER:Everything is awesome. All right? They’re special glasses. You put them on, everything is awesome. Now the question is, does that work? The question is, is that a bunch of BS or is that, can that actually translate to reality? How many say it can actually translate to reality? Why would it translate to reality? Because you have a choice. You gonna look at things the certain way, any ways. Yes or no? You don’t have a choice about that. You gonna look at things at a certain way. The only question is, can you remember to look at them the awesome way?CROWD:Yes!	T. Harv Eker handles the natural objections of the crowd here by asking all the questions that first come into the mind of most logical people. He uses emotionally powerful words such as “a bunch of BS”, and strengthens his statements by saying things like “you have a choice” to convince even the most pragmatic people in his audience.This is a presupposition. Where did anyone ever say you don’t have a choice?Notice the sentence “You gonna look at things at a certain way”. This sentence is going to re-appear later in a more radical form.At this point, he makes the crowd say “Yes!” to that specific sentence.	He raises his hand the third time almost in the middle of a sentence and nothing happens again, as he says “Does that work?” Same thing happens a couple of seconds later, and one more time in the next few seconds.
T. HARV EKER:Can you look at the good in it?That’s all you have to do. You know. Can you do that?And the awesome glasses help us do that so everybody right now, I want you to take your glasses, hold them right here, look at them and notice that they say awesome right on the glasses, right on there, all over them. Everything is awesome about these glasses, and here’s what you do. I want you to take these glasses, and I want you to put them on, and I want you to see the world. I want you to look at your friends (much louder voice from here) And say you’re what?CROWD:Awesome!	He makes his imaginary solution almost tangible by having the crowd imagine it and wear it. He’ll go on with his imaginary scenario, giving you commands such as “notice…”, and then telling you what he wants you to imagine. He also ties his statements with his commands in a very unique causal modeling pattern, saying “Everything is awesome about these glasses, and here’s what you do.”Since so far you’ve complied by imagining the awesome glasses, and since he’s in charge of this imaginary scenario, and he tells you “everything is awesome about these glasses”. In this imaginary scenario, this is a lead and a pace at the same time. At this point, you simply don’t have a choice but comply with doing what he says after “and here’s what you do”. That’s because he connects the two parts of the sentences with “and”, which makes the command following it appear to your logical brain as a simple consequence of what has come before.If T. Harv Eker would be an evil person, and if all he wanted was for you to buy his products, he could’ve said something along the lines of “Everything is awesome about these glasses, and as you’ll see when you’re paying for my product…”
T. HARV EKER:You’re awesome. Everything you look at through these glasses is what?CROWD:Awesome!T. HARV EKER:Awesome. Now they’re there to help you to help remind you yes? CROWD: Yes!	Eker makes sure the crowd gains first hand experiences within his metaphor, and uses his engaging technique twice.	“Is what?”“yes?”
T. HARV EKER:Now again, we can make up a story that says yeah, it’s a bunch of crap. Or we can make up a story that says no, I choose to look at it life this way. And the question is which is true and which is false? And the answer is neither are true or false. The answer is that the way you look at it is the way it is. Yes or yes?CROWD:Yes!	After illustrating things with a metaphor within a metaphor and making sure the crowd got first hand experience with his solution, he hammers the very same original point home for the fifth time, and strengthens it with his engaging double bind. The crowd, of course, complies.	What happens here is an interesting one. If you watch the video, you’ll see him finish the sentence, “The answer is that the way you look at it is the way it is.” – And while he’s saying it, his left arm just swings up in the air, as usual. Then he realizes this is the time he should be saying something to go with that gesture, and adds a “yes or yes”, but it kind of lacks confidence. The crowd senses it and doesn’t react!
T. HARV EKER:Nothing has meaning except for the meaning we what? So we choose to make give it the meaning of awesome. We choose to give ourselves a meaning of awesome. We choose to make the program what?CROWD:Awesome!T. HARV EKER:Program is gonna be what? CROWD: Awesome! T. HARV EKER: It has to be awesome. If you decide it’s awesome it’s awesome. Now the question is whether it is or isn’t. Will you have a better time if it is? CROWD: Yes!	He uses the momentum he’s built up to see things as “awesome” to make sure people see his program and speeches as awesome. No matter what happens on this program, most people are going to see it heavily distorted. It’s going to be awesome for them, no doubt.	It takes a while for him to get his influence back after that. When he asks, “We choose to make the program what?” he doesn’t get much of a response, although he strengtens it with a really intense hand gesture. So he asks again, repeating the same gesture:
T. HARV EKER:Will you feel better about you if you are?CROWD:Yes!T. HARV EKER:Will you feel better about the people beside you if you look at them as they are? CROWD: Yes! T. HARV EKER: Will you feel better about life if you look at it as awesome? CROWD: Yes!	Notice how he takes the crowd’s perspective and distorts it as being “awesome”, by making the perspective larger and larger. First he started with the program, which is “your current experience”. Then he takes you to “Feel better about yourself”, then “The people beside you”, and “your life in general”.	“Will you…”, “Will you …”, “Will you…”
T. HARV EKER:Is there a good chance that because (shouting) BECAUSE you are choosing to look at making that story, and choosing it’s awesome, that more awesome things will be attracted to you because of that? More than if you look at everything in the darkness and terrible? And what’s gonna happen then what’s gonna be attracted to you? The same!I don’t see anything that could be bad about this, but I could only see things that could be good about it.	This is where it all comes together. T. Harv Eker raises his voice here, and he is almost shoutingwhen says “because” at this point.This is to support his causal linking statement that ties the point he made five times before into “your life in general”.	“Because…”, “Because…”, “Because…”“What’s gonna be attracted to you?”
Whereas the opposite, if you’re not sure if this is working, then you have to put on your life-is-shit glasses. And you’ve got the wear that all the time. Now you choose, cause you’ve got the ability to choose. God gave you the right to choose. Which glasses you’re gonna wear cause you have to wear one of them?CROWD:Awesome!	Now here’s where the sentence “You gonna look at things at a certain way” reappears in a more radical form. Earlier the crowd gave an ecstatic “Yes!” to this obvious statement, and now it just slips by:You look at life through either your awesome glasses or your life-is-shit glasses. Either you are with us, or you’re against us. No middle ground, nothing in-between.AND you’ve got to wear that all the time.He even brings God into the equation.Now, after all that, who wouldn’t want to comply?	“You have to wear one of them”. He continues with hand-raising gestures that the crowd responds to every now and then.
T. HARV EKER:Which is a smarter move here?CROWD:Awesome! T. HARV EKER: Are you with me? CROWD: Yes! T. HARV EKER: How you doin? CROWD: Awesome! T. HARV EKER: How are your friends? CROWD: Awesome! T. HARV EKER: How’s the cars? CROWD: Awesome! T. HARV EKER: How’s life? CROWD: Awesome! T. HARV EKER: How’s your health? CROWD: Awesome! T. HARV EKER: Give somebody a high five and say you’re awesome!	The crowd is basically “brainwashed” at this stage. They will simply shout “YES!” and “Awesome!” when they hear Harv pause between statements.He could say just about anything, and it would be viewed as awesome from here on.

Copywriting

2 Comments

Samantha

August 27, 2012
11:17 pm

Awesome article! Thanks for sharing. T. Harv. Eker is a legend in the field of motivational speaking. After reading the article above, I think everybody will know why he is such a respected figure.

Reply
Clayton

August 27, 2012
11:38 pm

I love T. Harv Eker’s methods! I love how he uses the powerful method of therapeutic metaphor to generate change.
All good communicators use this method to trasmit a vision and to
communicate their ideas. By providing a story and giving a solution to a
problem, effective communicators enable their audience to see things through a new perspective.

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